plusOne 360 Campaigns: Product Launches and Holiday Promotions
plusOne, a sexual wellness brand known for being fun, affordable, and approachable, is uniquely positioned to succeed in mass retail. My contributions ensured the visual identity aligned with the brand’s mission to make sexual wellness accessible and accepted.
Your Best Kept Wellness Secret
As the lead graphic designer for several plusOne product launch campaigns, I worked to bring the brand’s mission to life—educating and empowering women to embrace their sexual health while breaking taboos in the mainstream market. For the launch of the Private Pleasure Vibe, I helped conceptualize the creative direction, emphasizing privacy through the use of shadows as a nod to the product's name and a solution for navigating digital platform restrictions. I directed the photoshoot, video shoot, hired the talent, and stylized the scenes to bring this vision to life.
Digital Advertisements
Email Campaign
plusOne Valentines Campaign 2024
I helped execute a Valentine's campaign promoting sexual wellness as self-care. Working with the marketing team, we created digital content around the slogan Self is Love is Love, encouraging people to invest in wellness devices for themselves or as gifts. The campaign emphasized that self-love and sexual wellness are key components of self-care, celebrating the idea that caring for oneself is an essential act of love.
Self Love is Love
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Self Love is Love *
Digital Ads & Social Media
Email Campaign
